Business intelligence

4 key strategies for growing your transport business in 2024

March 19, 2024

Fuel your transport business growth in 2024 with strategies like cost control, data analytics, compliance automation, and enhanced customer service. Embrace innovation for sustainable success.In the fast-paced world of transport and logistics, staying ahead of the competition requires not only a keen understanding of the market but also a strategic approach to growth. For transport businesses, particularly smaller owner-operated fleets, navigating the intricacies of cost control, data analytics, compliance, and customer relationship management is essential. As we move into 2024, transport businesses face a myriad of challenges and opportunities. Here are four key strategies that can help your transport business thrive in the coming year.

1. Protect your margin - control your costs

Managing your financials effectively is crucial, especially as your fleet grows. Transport is an industry of tight margins which can make it difficult to justify or even fund new investments.

Growing your business means taking control over your costs to protect your margins. Transport companies, especially small or medium sized owner-operators, need a solution that will get them the reports their margins, running costs, costs of ownership, fuel efficiency, etc. without the heavy administrative overhead that comes from manual tracking.

Growing your business means monitoring fuel consumption, optimizing maintenance schedules, and efficiently managing labor costs to ensure the financial health of your fleet.

2. Know your numbers - utilize data analytics

Taking control over your finances requires having visibility into what those costs really are. If you don't know your numbers, you’re flying blind. One of the keys to success is having access to accurate and actionable data. Without it, you risk making decisions based on guesswork or incomplete information. Small trucking fleets can gain a competitive edge by leveraging data analytics for strategic decision-making. Analyze historical data to identify cost-saving opportunities, optimize routes, and enhance overall fleet performance. Identify key performance indicators (KPIs) such as on-time delivery rates, driver turnover, and maintenance costs.

A modern, centralized TMS is vital for making smarter, data-driven decisions. Stratum will provide you with the visibility and transparency you need to get the competitive edge.

Learn more about Stratum TMS.

3. Simplify compliance admin through automation and smart processes.

As your fleet and driver count grows, managing compliance paperwork becomes increasingly complex. Traditional methods like spreadsheets and paper diaries may suffice for a small number of vehicles, but they quickly become impractical at scale. The solution lies in investing in technology that automates compliance processes and streamlines administrative tasks.

Integrating automation into your compliance procedures not only ensures accuracy but also frees up valuable time for more strategic endeavors. A TMS like Stratum excels in simplifying compliance admin through smart processes, keeping your fleet aligned with regulations effortlessly.

4. Manage customer relationships

In the competitive landscape of transport management, maintaining strong customer relationships is key to sustainable business growth. Go above and beyond customer expectations with accurate communication, easy reports and administration utilizing solutions like web portals, 1 button report exporting, up-to-date driver notes and communication for on-time deliveries, accurate compliance management for updates like temperature audits and a more efficient workload overall resulting in higher quality service.

However, it’s essential not to become complacent with longstanding clients. Instead, use evidence and data to prioritize services for clients who contribute positively to your bottom line. It’s more common than you might think to have resources drained by customers who negatively impact profitability. Protect your bottom line and implement a smarter strategy to serve the customers that best serve you.


As you navigate the challenges and seize the opportunities of 2024, these four strategies — controlling costs, utilizing data analytics, automating compliance by investing in technology, and customer relationship management — will serve as the cornerstones for the growth of your transport business. Embrace innovation, adopt advanced solutions like Stratum, and position your fleet for success in the ever-evolving landscape of the transportation industry.

Daegan Finlay
Contact us

Let's find the right solution for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.