Data-Driven Decisions: Start the New Year with Clear Insights

As we step into 2026, it's time to reflect on the past and plan for the future. But are you truly looking back with data or simply relying on gut feelings and intuition? Do you know your numbers? Is your strategy informed by evidence? In logistics, visibility and control over your finances and fleet management are crucial. Without this data-driven approach, you risk making decisions based on guesswork.

In our new blog post, we'll explore practical ways to harness the power of data in 2026 using Stratum TMS, so you can start the year with a competitive edge. Answering questions like:

• What data can we use?
• Where do we get our KPIs?
• How do we use this data to craft an informed strategy?

Discover how data-driven decision making can transform your business.

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Effectively Utilize Your Fleet

Your fleet is one of the biggest investments you make. But are you getting the most out of it? By gathering and analyzing fleet utilization data, you can assess vehicle usage, identify underutilized vehicles, and optimize routes to reduce fuel and maintenance costs. Without clear data, it is easy to miss inefficiencies like vehicles sitting idle, empty running, or routes that cost more than they earn.

Tracking utilisation, mileage and vehicle activity helps you spot problems early. It allows you to plan work more evenly, reduce wasted miles and get more value from the assets you already own.

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Track Customer KPIs to Deliver Exceptional Service

Your customers are the reason you're in business. But how do you know if you're meeting their needs? Customer satisfaction is closely tied to consistency. Data on delivery times, delays, PODs and service issues gives you an honest view of how you are performing (and the evidence you need to gently remind your customers how important you are).

Instead of relying on memory or one-off complaints, you can see patterns. This makes it easier to fix recurring issues, manage expectations and back up conversations with customers using clear records.

This data-driven approach ensures you're providing the best possible service to your customers.

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Get the Evidence You Need for Informed Negotiation

One of the biggest mistakes transport manager make is thinking that being busy means making money. However, what many businesses learn is that serving any customer comes with a cost and some relationships, especially outside of peak times, may need to be re-evaluated. With the transparency and visibility into your data provided by Stratum TMS, you get the information and evidence you need to tackle these complex and tough decisions about your customer relationships.

When you can see margins at the job, weekly or customer level, you can make better decisions about pricing, workload and where to focus your capacity. This visibility supports more confident negotiations and smarter planning.

Identify the best ways to serve your customers and determine which customers are growing your business. With clear insights, you can focus your efforts on the most beneficial relationships, ensuring sustainable growth and profitability.

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Analyze Your Finances and Increase Profitability

Money matters, and tracking your finances is crucial to success. By analyzing financial data such as expenses, revenue, and profit margins, you can identify areas where you can cut costs or increase revenue. Creating automatic reports with a full breakdown of your costs provides the information needed to make informed decisions to increase profitability and grow your business.

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Reward Your Best Employees

Your employees are the backbone of your business, and their performance can make or break your success. Collecting business intelligence allows you to identify your top performers and those who may need additional training. This visibility into team performance helps you support and reward your employees effectively.

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Work Smarter

Data-driven decision making is essential for transport businesses looking to stay competitive and optimize their operations. By collecting and analyzing data from your operations, you can gain valuable insights into your business and make informed decisions. With the help of reliable transport management software, you can streamline data collection, analysis, and reporting, enabling you to focus on growing your business and meeting the needs of your customers. Embrace data-driven decision making today and start driving success for your transport business.

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